In the press

iCub totaled an incredible number of media appearances. As we can’t show them all – mainly for copyright reasons – please see here some notable appearances. Do you recognize any of the people in these shots? Well, there’s always Google if you’d like to see more.

iCub and TIM

Tim Commercial 2015

TIM, 2015 - Realized by Think Cattleya in 2015, the TV commercial for Telecom Italia Spa is dedicated to innovation that is “having the ability to see the world from a different perspective”. iCub robot represents breakthrough technology within a fast-changing reality. Main actor is Pierfrancesco Diliberto, PIF, who interacts and shakes the hand of the humanoid iCub.

iCub at the Superbowl

Microsoft, 2014 - The 2014 Microsoft Super Bowl commercial is entitled “Empowering” and focuses on how technology has changed the lives of men and woman around the globe. The former professional American football player Steve Gleason simply asks – “What is technology?” and few seconds after also the robot iCub appears. The voice continues with an inspirational message: “What can it do? How far can we go? Technology has the power to unite us - it inspires us. Technology has taken us places we have only dreamed. It gives hope to the hopeless; it has given voice to voiceless”

DeA Kids

DeA Kids

DeAKids, 2015 - “X Makers” is the first Italian TV show for kids dedicated to 3D printing and digital fabrication. Realized by De Agostini and broadcast on DeAKids TV channel in 2015, the show featured iCub robot among the experts, the “X Makers” who introduce young people to digital technologies. The team is led by the Italian actor Giovanni Muciaccia. The TV show was awarded with Premio TV Moige for its innovative format.

BBC News

The Science Museum's Robotville exhibition showcases 20 unique and cutting-edge robots from European research laboratories. iCub is one of the main attraction of the exhibition, as featured by BBC new


iCub participated to the "Italia's got talent" TV show demonstrating dynamic balancing skils in a sort of Tai-Chi exercise. This was "live": no mistakes allowed!