In the press

In the press list

Tim Commercial 2015

TIM, 2015 - Realized by Think Cattleya in 2015, the TV commercial for Telecom Italia Spa is dedicated to innovation that is “having the ability to see the world from a different perspective”. iCub robot represents breakthrough technology within a fast-changing reality. Main actor is Pierfrancesco Diliberto, PIF, who interacts and shakes the hand of the humanoid iCub.

DeA Kids

DeAKids, 2015 - “X Makers” is the first Italian TV show for kids dedicated to 3D printing and digital fabrication. Realized by De Agostini and broadcast on DeAKids TV channel in 2015, the show featured iCub robot among the experts, the “X Makers” who introduce young people to digital technologies. The team is led by the Italian actor Giovanni Muciaccia. The TV show was awarded with Premio TV Moige for its innovative format.

Italia's got talent

iCub participated to "Italia's got talent" TV show demonstrating dynamic balancing skills in a sort of Tai-Chi exercise. This was "live": no mistakes allowed!


Movie stars

Movie stars Details

In safe hands: my robot helper

Using the latest generation of humanoid robots, scientists and researchers from the Bristol Robotics Laboratory (UK) and its partner institutions across Europe (including IIT) are developing systems to enable robots and humans to work, for the first time, alongside each other in the real world. They talk, they walk, they even understand some spoken instructions. But until now they've largely been confined to the lab. This film is the culmination of 4 years of research and technology from five robotic institutes.